You've probably heard us say this a few times, but we'll say it again: Here at Monica Rich Kosann we are storytellers. Your story can take many shapes, and for us some of the very best stories are passed down from Mothers to daughters, generation to generation: They can be contained in an heirloom or a photograph or simply a conversation over a fun and wine-filled dinner. And when those stories are passed down, often so are the teller's tastes, values and way of seeing. That what makes our latest campaign all the more special this year: It was shot by our very own Monica Rich Kosann alongside her daughters - Danielle and Laura of The New Potato - who joined in doing the photography and video, respectively.
It was magic time on set, and as family affairs often go it culminated into an incredible 360-degree campaign we couldn't be prouder of, and we're so excited to be able to share it with you over the next few months. Most importantly though we played and had fun, whether it was with layers, charm necklaces both long and short, or boxing with critter rings that all but beg to be stacked on each finger. We may not play with our food, but we certainly play with our jewelry. Enjoy this little insider peek into some behind-the-scenes antics, and some previews of our favorite images.
Photographed by Monica Rich Kosann and Danielle Kosann
Video by Laura Kosann
Stylist: Molly Dickson
Hair: Tim Nolan
Makeup: Matin Maulawizada
Models: Ira Sumbaeva, Kennidy Hunter