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The Story Behind Our Brand

The Story Behind Our Brand

Have you ever wondered about the background and story behind our brand? Read no further than below for our brand pillars and the story behind our jewelry - from our mission and a bit about our "mascot" Agnes, to an interview with Monica about how the brand came to be and why she (and we) think lockets are sexy...

 

OUR MISSION

 

  • To make jewelry that is not only beautiful, but is empowering.

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  • To create pieces that will inspire you, tell your story and make you stronger.

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An Interview with Monica

 

  • How did you get started?

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    "I started as a portrait photographer, and always considered myself a storyteller. When I photographed my clients, I wanted to portray their stories through a special moment, rather than ask them to pose. My brand is really an evolution of that idea – capturing the special moment, the empowering story."

     

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  • How did you go from photography to jewelry?

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    "I always loved to antique and flea market, and was fascinated with the turn of the century pictorialist photographers, and loved the beautiful accessories that were carried as personal pieces of art during that same period of time in which they worked. I discovered many of these vintage pieces in antique stores and flea markets, and before long I was collecting them for inspiration. My jewelry collection grew from my love for these vintage pieces. Among them were lockets - after all I am a photographer - I loved the mystery behind vintage lockets, who wore them, what did they hold?"

     

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    Was there a defining moment for you to be jewelry designer?

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        "I have always loved jewelry. Before I started as a designer, I wondered why is nobody making lockets that are young, contemporary and sexy. That was my first defining moment. I never looked back. The second came when I realized that what we put in our lockets was   empowering and told our stories, and why couldn’t my entire collection do that? I decided that jewelry should not just be beautiful. As women, it should inspire us and make us stronger. All the collections we offer have that as their guiding principle. That is our Brand."

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    What inspires you?

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    "Having European parents and being first generation American, the arts were always important in our lives. Throughout my childhood, my parents were constantly taking my sister and I to museums, art galleries, the opera, theater, symphonies … it was just a way of life. I played the violin as a child and took art classes my entire youth. All those experiences continue to inspire me. One of my newest (and favorite) charms was inspired by the Basquiat exhibition I visited in Paris last year."

               

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  • What jewelry do you wear everyday?

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    "My charm bracelet and usually a locket layered in somewhere in my daily neck mess. If we sit down for coffee and start talking about my pieces … get ready … you will know my life story!"

MEET AGNES

 

  • ….a woman empowered to just do her own thing.
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  • Monica’s middle name is Agnes, a name she always tried to forget as a child; it was her grandmothers name. As an adult, she came to appreciate and embrace this beautiful name she was given. She started creating AGNES by sketching her having fun with our jewelry. It is an AGNES DOES series; because she just does it all with passion and inspiration. Nothing stops her.

Lockets Are Sexy!

 

  • They are modern & timeless. They hold your stories, whether as images or words. You share that hidden story if you choose to. And you can fill your lockets anytime, anywhere using our Locket Bar. We have made it easy for you to fill them with inspirational quotes, mantras, places you have visited, celebrations, family… Anything you can imagine.

 

Learn more about our lockets!

 

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  • I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

  • - Maya Angelou

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    We think about this quotation every day when we talk about our brand and the part we hope to play in our customers' lives.

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Explore our site for more!