Day after day we all are sharing millions of moments in real time. Scratch that: We are bombarding one another with millions of moments in real time! By text, by group text, by DM, by tagging, by pinging, by sharing, by “adding to your story”...the list goes on and on and on.
That's why we asked The New Potato – who also happen to have a creative office at Monica Rich Kosann - to create a video that highlighted just how special and telling it can be to incorporate your favorite moments into your personalized locket. In that sense, lockets can really be reflective of your story and your journey - as well as the story and journey of those you love. When you share what’s in your locket, you’re sharing a piece of who you are, where you’ve been and where you’re going. It's not just a locket, it's a custom locket, and that means it wears what is inside your heart on its sleeve...always.
Different people treasure different moments: It is what makes each of us unique. For example, Laura (half of The New Potato) loves her canine Scout as much as she plans to love her future child; so naturally he'd be number one when it comes to her custom locket necklace (don't tell her husband!). Danielle's locket (Danielle’s the other New Potato half) would no doubt have her adorable 2-year-old son in it...and probably her labradoodle Edie as well. Whether you put your children, your travels, your favorite quote, your parents, or that precious moment in your locket, it reflects something about you that maybe not everyone knows. Yes, it’s your secret to share.
We loved creating this video, because it blended the bespoke heritage of our lockets with how we all interact each day in this social media crazed modern world. When you think about how much time we spend on screen, it’s no wonder that all the different interactions and moments and exchanges get quickly lost in the noise of the day. We don't even realize that all the group texts and chats and DMs that light up our phone have many unique and special photos and moments within them. We don't take the time to stop and appreciate. Well now we can: There are locket worthy moments everywhere…what’s yours?