MONICA RICH KOSANN
IN COLLABORATION WITH
THE GLAMOURAI AND ANN STREET STUDIO
Styled by Kelly Framel & Photographed by Jamie Beck
2015 AD CAMPAIGN
The first advertising campaign conceived and directed by these two leaders from the digital fashion space. Shot on location at a Connecticut estate, the campaign was designed to communicate the contemporary, yet timeless nature of our brand.
"My fine jewelry is all about storytelling," Monica Rich Kosann said "Kelly and Jamie completely understand the brand and came up with the perfect concept for the 2015 Advertising Campaign."
The campaign concept spans generations and tells the unique story of each woman through her jewelry. Kelly and Jamie approached the campaign images like family snapshots and explored the ways in which Monica Rich Kosann jewelry weaves its way into the lives of different women throughout the ages.
"From a photographic stand point we wanted to take inspiration from Monica's own background and body of work as a photographer, capturing moments that have a feeling and natural ease to them," said photographer Jamie Beck. She added, "We wanted to celebrate the brand's ability to provide people with storytelling pieces that can be cherished, shared and passed down by creating a shoot that tells its own story of two women in two different eras of life and how the brand is intertwined in their stories at these stages."
Kelly Framel said, "Monica Rich Kosann jewelry contains a life’s worth of stories; these are the pieces you keep forever and pass on for generations. Her work is about memories and heritage and collected adventures. It was an honor to collaborate on this campaign, to communicate and celebrate her commitment to storytelling and the unique way in which her jewelry truly becomes one with the woman who wears it."